来源:
发布时间:
2018
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12
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18
Background:China Maotai wine is quite famous, and marketing demands is further higher than the production, so many businessmen fake Maotai and sell to the market to get people confused. In order to prevent illegal fake, Maotai manufacturers coped with JOAN to establish a traceability management system. This system provides customers with visibility into the wine production process so that they can be assured. Challenges:As fake wine are on a rampage in the market, there emerged a crisis of confidence. There is no effective anti-counterfeiting mechanism, so it's hard for consumers to distinguish qualified ones from counterfeit ones. There is no unified specification for production and processing, making the management inconvenient and productivity...