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A new round of online shopping and distribution peaks will arrive

Date: 2018-12-05
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"A brand of Tmall flagship store resumed normal business today, special offer 100 yuan red envelope, thank you for your continued support." Yesterday morning, Miss Bai received a marketing message of an online store. The reporter called the "four links and one" five major express company hotline to learn that the relevant logistics and distribution business has been fully restored from today; the information from various online stores also shows that the accumulated goods during the Spring Festival holiday will be concentrated at the end of this month, it is expected that the new one The round of online shopping and distribution peaks is coming soon. However, with the increasingly fierce competition in online shopping, “fake and not fight” is the general trend.

Because the courier wants to return home for the New Year, online shopping for the Spring Festival snoring makes many consumers who are used to online shopping are not used to it. On Taobao, many stores have suspended shipments since February 16, but some stores have begun to try "fake and not fight." For example, some online stores retain online customer service during the festival and accept various consultations from consumers; some provide “self-service orders”, allowing consumers to take pictures of their baby and pay for the goods as usual, but they still have to wait until the delivery. After the holiday. “The store has reserved the staff with us before the festival. On the 25th, the door-to-door pickup is completed. It is expected that the consumer will receive the goods within a short period of one day and two or three days.” Shen Su, a staff member who specializes in docking with an online store, told Xiao Su. reporter.

Some large-scale online stores have broken through the logistics bottleneck and achieved 100% “no holidays”. During the Spring Festival this year, Suning, Jingdong, No. 1 Store, Tmall Supermarket, Gome Online and other websites with self-built logistics systems provide uninterrupted distribution services to some cities. Statistics from the Tmall supermarket show that the turnover of the 11 “no-snoring” cities covered by the distribution increased by 42 times from the Lunar New Year's Eve to the sixth day of the first month. During the festival, consumers’ diapers and milk powders, which are the mainstays of the mother and the baby, account for the top of the transaction share; the paper, wine, fresh fruit, imported dairy products, etc. Goods have also become popular. According to Gome online statistics, because the festival adopted the "online red envelopes under the general" marketing approach, the online and offline channels of simultaneous business have achieved good results, of which online traffic is three times the usual, the number of orders is close to 5 times The sales volume is also about 3 times that of the usual, and the overall level has reached the "double eleven" level. After Jingdong Mall implemented “do not fight”, the sales during the Spring Festival increased by more than 70% year-on-year.

Industry insiders predict that with the concentrated delivery of purchased goods during the holiday season and the enthusiasm of online shopping temporarily suppressed by the hiccups, it is expected that a new round of online shopping and distribution peaks will be ushered in late March and early March. At the same time, due to the impact of “no hiccups”, it is expected that more and more online stores will pay more attention to the potential of the holiday market, and achieve “all year round” through self-built logistics or cooperation with third-party logistics.


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